When travelers ask AI where to stay, are you named?
We ask ChatGPT, Perplexity and Google the questions travelers ask, count which hotels they name, and help you become one of them.
AskedWhat’s the best boutique hotel in Ashbridge?
These hotels come up again and again:
Named, out of 30 AI answers
- The Linden House Boutique rooms and a well-reviewed restaurant Named in 18 of 30 answers
- Ashbridge Mill Hotel Riverside rooms, pets welcome Named in 14 of 30 answers
- The Fox & Ferry Inn Independent inn with a busy restaurant Named in 12 of 30 answers
- Real answers from ChatGPT and Perplexity
- Every question asked three times
- Free, and yours to keep
Travelers have started asking AI
56%of US travelers used AI to plan, book or get help on a trip in the past year
84%of hotels with 2,500+ Google reviews were named by ChatGPT, against 52% of those with under 50
82%of ChatGPT’s hotel sources were booking, travel and media sites, yet most clicks went to hotels’ own websites
Sources: Phocuswright, 2026 (US travelers); Local Falcon, 2026 (998 US hotels); Lighthouse, 2026 (4,545 ChatGPT prompts).
How it works
-
Ask
Five questions your guests ask, three times in each AI tool.
-
Count
Who’s named, how often, and where you stand.
-
Fix
We work on what the answers draw on, and keep checking every week.
Your free snapshot
- Who AI names in your town, and how often
- Where you stand, question by question
- The sites the answers trust
- Answers word for word, with their links
Staying named
AI answers change week to week. On the monthly plan, we keep watch, keep fixing, and show you what it brings in.
- Watch
- Weekly checks in ChatGPT, Perplexity and Google, and an email if you drop out, a rival overtakes you, or AI gets your details wrong.
- Fix
- Every new Google review answered, new pages for the questions you’re missing, and your profiles kept right.
- Prove
- Your count every month, what AI tells guests about you, and how many new guests found you through AI.
Why weekly: in a 2026 study of nearly 350,000 locations, ChatGPT and Perplexity had business details right only about two times in three (SOCi). And when someone suggests an edit to your Google profile, you have four days to reject it before Google may publish it (Search Engine Roundtable).
Example month
Ferraby House Hotel
- Week 1 Named in 4 of 10 answers
- Week 2 ChatGPT gave your old phone number Listing fixed
- Week 3 Someone suggested new hours on Google Rejected
- Week 4 6 new reviews All answered
Monthly report
9 of 30answers named you
Last month: 6
2 new guests said they found you through AI
Prices
Snapshot
Five questions, 30 answers, where you stand.
Free
Audit
The full picture, and 15 fixes in order.
What’s included
- 40 questions guests ask, in ChatGPT, Perplexity and Google’s AI answers, each asked several times
- You against three local rivals: who’s named for what, and why
- Every site the answers cite near you, and whether you’re on it and listed correctly
- Anything AI gets wrong about you
- 15 fixes ranked by impact, each saying who does it
- Your report within seven days, and a 30-minute call
$750
Fix sprint
30 days making the fixes with you.
What’s included
- Your Google Business Profile completed: rooms, photos, hours, booking link
- Bing Places and the directories your answers cite, with the same details everywhere
- A simple way to ask every guest for a review, sent from your own systems
- Printed cards and a sign with a QR code that opens your Google review form, delivered to you
- Up to four pages that answer what guests ask, approved by you
- Wrong details corrected wherever AI picks them up
$1,500
Monthly
Weekly checks and alerts, steady fixes, and a monthly report. Cancel anytime.
What’s included
Watch
- Weekly checks in ChatGPT, Perplexity and Google
- An email if you drop out, a rival overtakes you, or AI gets your details wrong
- Edits people suggest to your Google profile checked within Google’s four days
- A weekly check that AI tools can still read your website
Fix
- Every new Google review answered within two business days, in your voice
- Up to two new pages a month for questions you’re missing
- Profiles kept up to date: photos, posts, rooms, holiday hours
Prove
- A monthly report: your count, your rivals’, and what AI tells guests about you and your prices
- How many new guests say they found you through AI
- A 15-minute call each month, if you’d like one
$750 a month
Questions
Isn’t this just SEO?
Partly. Google says its AI answers rely on the same things as ordinary search. The difference is what we measure: whether people asking AI hear your name.
Why does the answer change when I ask?
AI tools rarely give the same list twice, so we ask every question several times and count how often you’re named.
Is it the same as the ChatGPT app?
Close, not identical. We ask through OpenAI’s and Perplexity’s own developer tools, with your town set as the location. Google’s AI answers are checked with Otterly, a tracking tool.
How long do changes take?
Usually two to four months, as AI tools re-read the web and reviews build up.
Why monthly?
Because what AI answers draw on keeps changing: rivals collect reviews, AI tools update, and anyone can suggest edits to your Google profile. Most people look for reviews from the last three months (BrightLocal, 2026), so a one-off push fades. We check every week and tell you if something slips.
Do you need our guests’ details?
No. You send review requests from your own systems, so we never see who your guests are. The only figure we ask for is how many new guests said they found you through AI.
We already get bookings through Booking.com. Why this?
Keep them. ChatGPT cites Tripadvisor and Booking.com more than any other sites for hotels (Local Falcon, 2026), so we work on those listings too. But when AI names you, most clicks go straight to your own website (Lighthouse, 2026), where a booking pays no commission.
Will you write about our rates?
Only with every mandatory fee included in the price shown, as the FTC’s rule on hotel fees has required since May 2025. And we never use a rating or award you don’t hold.
Who runs Being Named?
Being Named is a trading name of Connor Neary, based in Belfast, Northern Ireland, and works with businesses in the US and the UK. Business details are on our terms page.
See where you stand
Tell us your hotel and town. We’ll ask ChatGPT and Perplexity the questions your guests ask, and show you who they name.
- Five questions, asked three times in each tool
- Who’s named, how often, and whether you are
- Every answer word for word, with its sources
- Free, and with you within two business days
Request received
Your snapshot of will reach within two business days.
We’ll make your snapshot of and email within two business days.
If you’d like to go through it together, reply when it arrives.
We’ll suggest some times for the call in that email.